One can gather a great deal of information from observing the virtual goods for sale within its virtual world. As everything that is created within the virtual world is created with its users in mind. No virtual world can survive without its users and developers know this and they create and implement new features and content to supplement its users. This is further expanded when you begin to talk about virtual economies as you begin to have users selling to other users within the world. The rules and principles are still the same in that the user that is selling you goods still has to adhere to the majority of the users needs and wants to have a succesful business within the world. That is why you see a great deal of the sellers within the store focus on the selling of specific or key virtual goods proven to be succesful. Every so often sellers will break from this covention and create new and unique virtual goods. At the time of writing this blog users can find different virtual goods as animals, animations, apparel, art, audio and video, avatar accessories, and much, much more. The simple matter is that you can find all types of virtual goods within the store and that is because its users demand a wide assortment of content. Studying and observing the market place within SL is a great way of understanding the type of people that inhibit the world of SL. By understandin the interests of the users we can better develop a more concrete picture of those users behaviors and interests. We can then in turn use this information to better understand what it is that drives users to SL and what will keep them coming back.
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