In all modern societies, there is always and invisible guide of norms that one must follow to be accepted within society. A set of norms that determine what is and is not acceptable this concept transcends several venues from fashion, sports, to religion. Each of these has its own set of guides and trends that change over time based on new content. I was interested in determining whether this concept also translated into the world of Second Life. I wondered if users would view me differently based on my decision not to purchase new threads for my character. I discovered that as in real life, opinions were mixed and depending on the user, the answer would change. It is no secret that norms in modern society do not apply within Second Life as the world promotes complete individuality for its user. However, within this virtual world there still lies a set of norms and trends that users follow. I found that certain users really did not care much about character customization, as what they were interested was the overall content that the world provided. Contrary to this, I also found users that relished the ability to customize their characters the way they saw fit and for them this meant a great deal. I found this to be very similar to the real world in that opinions are always subjective and completely dependent on the person being asked. As interests differ, so will their opinions on the matter of what is and is not important.
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